CLV stands for customer lifetime value. Customer lifetime value is the prediction of the net profit value now, of the entire future relationship with a customer. Establishing this value is…
Organic search results are those website hits from users who find you on the web through normal search. Such results excludes paid-for search hits. For example, I type in “properties…
Google’s average session duration is what it says on the tin: how long users dwell on your website page in question. The problem is that this includes sessions of 0-second…
Bounce rate is an indicator of how “sticky” your website is. A high bounce rate means that users generally come to a specific page, read or don’t read that single…
NPS stands for net promoter score. The Net Promoter Score (NPS) indicates how popular a product or service is to its customers. It is a measure of customer experience and…
The Net Promoter Score (NPS) indicates how popular a product or service is to its customers. It is a measure of customer experience and a good predictor of business growth.…
SaaS aka Software-as-a-Service is the “new way” of providing software to users. SaaS refers to those tools where users get their functionality on the web, on a rental basis. Instead…
Total cost of ownership (TCO) is the sum of all costs and expenses related to buying, implementing, and managing your software solutions (either directly or indirectly). This value includes the…
TCO stands for total cost of ownership. Total cost of ownership is the sum of all costs and expenses related to buying, implementing, and managing your software solutions (either directly…
Disintermediate means to remove middlemen from a value chain by providing goods and services directly to the consumer. Examples of disintermediation Car buying websites enabling car sellers to engage directly…