CLV

CLV CRE

CLV stands for customer lifetime value.

Customer lifetime value is the prediction of the net profit value now, of the entire future relationship with a customer.

Establishing this value is key to a business’s sales and marketing efforts to its new or existing customers. 

For a more detailed overview than the link provided above, a comprehensive Wikipedia link is here.

 

Related terms

Content categories

Subscribe to the Mavenway

Want this content in your inbox monthly?

Menu