Here we attempt to apply the timeless, and immensely powerful, economic concept of opportunity cost to CRE. Using a video and story, we attempt to illustrate what a powerful efficiency lever opportunity cost can be. If you can apply the principles, we feel confident you will see the benefits in your business, and in your bank account!

A (confidential) brokerage could not believe our published findings on a major CRE data overhaul project. The best way to establish the truth was to run a similar process on this brokerage’s “clean data”. Check our fairly startling findings below…

Data is the oil that the CRE industry runs on. Q: How can you be sure that your brokerage engine is running smoothly? A: You check the oil. So this is what we did as a part of a (confidential) brokerage’s data migration. And we reproduced the results for you to understand where the industry bar is – for this company, and maybe yours too.