Here we attempt to apply the timeless, and immensely powerful, economic concept of opportunity cost to CRE. Using a video and story, we attempt to illustrate what a powerful efficiency lever opportunity cost can be. If you can apply the principles, we feel confident you will see the benefits in your business, and in your bank account!
Some commercial real estate (CRE) deal makers just seem to have all the luck. It feels like these professionals consistently do the major leasing deals or sales deals in the industry.
Deals seem to come to them, they play with larger transactions or larger numbers, move faster than everyone else, are tapped into market intel, and have a hand in most deals. And they always have time on their hands for more deals…
Meanwhile for those industry’s professionals who put in 100% hours on a daily basis. They somehow, frustratingly, can’t break in to the elite level.
This post aims to unpack why this happens. Who these CRE deal makers are. And, if you are a deal maker who is almost there, how you can you level up.
The image above unpacks the 4 skills required for deal-making success in CRE (data, experience, relationships and efficiency). The premier deal makers live in the center – that is, they have all 4 skills in their toolbox. Further, they know how to use them.
To clarify, we break down 4 other types of deal makers in CRE. These 4 clusters of professional, on the cusp of making it big, are each missing only 1 of the 4 major skills.