Don’t know what you don’t know. Me too! Well at least that was the case before I tried writing this article. To save you time, here I condense and share my learnings about fibre. Hope you find this efficient summary of info enlightening and helpful.
Why should we care?
The use of some data in business is so valuable, they made it illegal. Example: insider trading.
To build on this, the $33T commercial real estate (CRE) industry all runs on data. Fortunes are made and lost on the ability to use this valuable data effectively.
So, firstly, the powerful incentives are there to sweat data better.
Secondly – the current state of affairs is frustrating to CRE professionals. We hear your question:
“But easy analytics tools exist, so why no analytics?”
Qlikview, PowerBI, Google Data Studio, Metabase, Tableau and other tools are literally “sitting under our noses”. They are cheap and easy to use. We have seen the impressive demo videos and presentations. Surely it’s a case of pointing these tools at data, and we will get the outcomes?
So, why are we not? Where are the analytics, where are the data wins?