Just like startups that seek to fuse enterprise SaaS and data are hard, so is attempting proptech in an under-funded, under-sized, business unfriendly market. Is it impossible? No. but it will be easier if you know the pitfalls upfront, and can plan for them
Enterprise SaaS does not get as much ink devoted to it as its more accessible, popular cousin: consumer tech.
If you are a member of an enterprise SaaS tech startup it is my hope that the information in this post spares you wasted resources, self-flagellation and despair. If anyone else, hopefully it gives you a different lense to look at this world through.
Enterprise SaaS is a marathon, not a sprint As the post below explains, there are no quick wins.
“I’d say determination is the single most important quality in a startup founder. If the founders I spoke with were superhuman in any way, it was in their perseverance.”
Jessica Livingston, author of “Founders At Work”, and founding partner of YCombinator.
(In the seminal “Founders At Work” Jessica records unique insights, from founders, of early-era Silicon Valley businesses such as Adobe, Apple, Craiglist, Firefox, Flickr, Gmail, Hotmail, Paypal, TripAdvisor, Viaweb, and Yahoo.)