Just like startups that seek to fuse enterprise SaaS and data are hard, so is attempting proptech in an under-funded, under-sized, business unfriendly market. Is it impossible? No. but it will be easier if you know the pitfalls upfront, and can plan for them
Enterprise SaaS does not get as much ink devoted to it as its more accessible, popular cousin: consumer tech. The advice that works for one, does not always work for the other.
If you are a member of an enterprise SaaS tech startup it is my hope that the information in this post spares you wasted resources, self-flagellation and despair. If anyone else, hopefully it gives you a different lens to look at this world through.
Enterprise SaaS is a marathon, not a sprint. As the post below explains, there are no quick wins. In the words of Jessica Livingston, author of “Founders At Work”, and founding partner of YCombinator:
I’d say determination is the single most important quality in a startup founder. If the founders I spoke with were superhuman in any way, it was in their perseverance.
(In the seminal “Founders At Work” Jessica records unique insights, from founders, of early-era Silicon Valley businesses such as Adobe, Apple, Craiglist, Firefox, Flickr, Gmail, Hotmail, Paypal, TripAdvisor, Viaweb, and Yahoo.)