A short post, leaning on a wonderful story by Nike’s co-founder and current chairman emeritus, Phil Knight, to explain the concept of domain knowledge, and the challenges and opportunities for businesses playing in high-barrier-to-entry domains.
Enterprise SaaS does not get as much ink devoted to it as its more accessible, popular cousin: consumer tech.
If you are a member of an enterprise SaaS tech startup it is my hope that the information in this post spares you self-flagellation and despair. If anyone else, hopefully it gives you a different lense to look at this world through.
Enterprise SaaS is a long term game. As the post below explains, there are no quick wins. Enterprise SaaS is a marathon, not a sprint.
“I’d say determination is the single most important quality in a startup founder. If the founders I spoke with were superhuman in any way, it was in their perseverance.”
Jessica Livingstone, author of “Founders At Work”, and founding partner of YCombinator.
(In the seminal “Founders At Work” Jessica records unique insights, from founders, of early-era Silicon Valley businesses such as Adobe, Apple, Craiglist, Firefox, Flickr, Gmail, Hotmail, Paypal, TripAdvisor, Viaweb, and Yahoo.)