The current soul-crushing admin that most highly skilled CRE professionals have to endure for at least 30% of their days. Is it a thing? How is our “now state” similar to pre-industrial revolution business? Is there hope of change?
The new world of websites
Tenants and buyers of commercial real estate have changed. The tools people use have changed. Think about that that level of self-serve convenience tenants and buyers get from banking to watching movies to taxis to travel? Now these same people expect and demand that experience from the world commercial property.
RIP to the “dead” brochureware website.
…And hello to a rich, self-serve, instant gratification experience. How? A website that people can interact with – get insights from, use to ask questions and get answers, pull detailed or high level information from, leave with a brochure, move seamlessly into a supported leasing or sales flow.
Everywhere CRE businesses are looking to upgrade their websites to a more customer-centric experience. However, all is not as simple as it seems. There are pitfalls on the road to success.
This post is broken into three parts
- The context
- The 5 challenges
- The 5 solutions
We start off with the challenges of a new CRE website project experience.