Data analytics is yet another new age buzzword that agitates eye rolling and yawns. Our belief: it has been unnecessarily complicated. The principles are intuitive and probably in use by you already. This piece simply empowers you with words and examples. Read on, and realise that you’re actually a data analytics champion now.
This is a first attempt in South Africa of answering the question: “who do these buildings in prestige office nodes belong to?”
“One man’s meat, is another man’s poison”
Unlike residential, commercial real estate (CRE), the “premier league” of property, is a non-homogenous asset class. Properties are broken up by property category, sub-categories within categories, grades, and area. As a result, property owners compete with a diverse range of skills. Thus, what may be attractive to certain property owners, is not attractive to others.
Our sample set, comprises 3 “blue chip” office nodes within JHB ¹.
These are the nodes we analysed: